How To Choose A Listing Agent

1. Communication

You need an agent that will keep you completely informed every step of the selling process, from before your home goes on the market up until the day of closing. Your calls, emails and texts should be returned within a reasonable amount of time.

2. Customer Service

Customer service is important in every industry but especially important in real estate. You want your agent to be patient, empathetic, and dedicated. A solid real estate agent will counsel you throughout the process, educating you ahead of time on anything and everything you will need to know, such as any documentation you may need to provide.

3. Local Market Expertise

While it is good to know what is going on nationally in the real estate industry, what really matters is what is going on in your city and your neighborhood. Local market expertise is key when deciding how much a home should sell for or how to market that home.

4. Pricing Strategy

It’s SO important to pick the right pricing strategy for you home. Your Agents should look at comparable properties that have sold in your neighborhood to determine a price that your home will actually sell at. There’s nothing worse than overpricing your home and then having it sit on the market for months and get stale.

5. Marketing Strategy

Just as important as your pricing strategy is your marketing strategy. Find an agent that will create a customized marketing plan just for your home and can help put it in front of all the right buyers.

6. Active Buyer Pool

Speaking of buyers, a great agent will have an active buyer pool with tons of pre-approved buyers who are ready to purchase your home.

7. Your Best Interest In Mind

Last but not least, given the enormous financial and emotional stakes of selling a home, it’s critical that you have total confidence that your real estate agent truly has your best interest in mind.

So there you have it – 7 things to consider when picking a Listing Agent.

Selling your home may seem like a daunting task, but with the right agent, it can really be a simple and fun experience. At Theory Real Estate, we pride ourselves on our commitment to incredible communication and customer service. We also have years of experience helping people buy and sell homes in the greater Tacoma Area. If you ARE thinking about selling your home, we would love to get to know you and tell you all about our unique pricing and marketing strategies. We will include our contact information below!

We hope you enjoyed this Theory Thursday, and that it helped give you a better understanding of how long it takes to purchase a home! If you have any more questions about the home buying process, please give us a text or call at 253-537-HOME!